While BTS’ Jungkook made the Downy sales crazy, another Korean star has created a viral trend just by wearing something very ordinary.
TWICE’s Nayeon trended online after she wore a bunny hat with movable ears during a fansign. According to Koreaboo, the video taken from the fansign slowly went viral due to how cute Nayeon acted with the hat (also because she was embracing her inner bunny), and due to the fact that the hat in question slowly became a hot item to have.
A Korean news show even mentioned how Nayeon started the “bunny hat” craze in South Korea as they looked back on the biggest trends and events. Industry insiders voted the hat as their number one 2018 accessory, due to Nayeon’s trending video on SNS sites. The original retailer reportedly was able to sell 130,000 copies of the hat while also trending on Twitter with over 45,000 tweets by the year’s end.
Nayeon is the lead vocalist of TWICE and according to KPop Map, she is a fan-favorite of the group thanks to the many cute characters and animals that she clearly resembles. Her most famous doppelganger is literally any bunny character and the Pokemon Squirtle.