It is a mobile simulation game which gives fans the chance to virtually become BTS’ manager.

  • Set in 2012 before the band’s debut

  • The player is put in a position in getting to know the band

Netmarble’s BTS mobile game set for Q1 release
Photo Credit: The Jakarta Post

  • Players are given the opportunity to communicate with band members through social media, texts and phone calls

  • Game’s intention: strengthening parasocial relationships with the members of BTS

“parasocial” – means a feeling of closeness, usually between a fan and a celebrity

  • Exclusively contains over 10,000 images and 100 videos featuring BTS

  • Contains music performed by the BTS’ members themselves

BTS World
Photo Credit: Variety

  • Launched on iOS and Google Play on June 26, 2019

  • Less than 24 hours after its release, the game topped Apple’s App Store charts in 25 countries

  • Designed by Netmarble, one of the largest mobile game companies in South Korea, in collaboration with RM, Jin, Suga, J-Hope, Jimin, V and Jungkook

 

 

Sources: The Verge; Variety; CNN; The Jakarta Post; K-Profiles

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