It is a mobile simulation game which gives fans the chance to virtually become BTS’ manager.
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Set in 2012 before the band’s debut
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The player is put in a position in getting to know the band
- Photo Credit: The Jakarta Post
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Players are given the opportunity to communicate with band members through social media, texts and phone calls
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Game’s intention: strengthening parasocial relationships with the members of BTS
“parasocial” – means a feeling of closeness, usually between a fan and a celebrity
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Exclusively contains over 10,000 images and 100 videos featuring BTS
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Contains music performed by the BTS’ members themselves

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Launched on iOS and Google Play on June 26, 2019
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Less than 24 hours after its release, the game topped Apple’s App Store charts in 25 countries
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Designed by Netmarble, one of the largest mobile game companies in South Korea, in collaboration with RM, Jin, Suga, J-Hope, Jimin, V and Jungkook
Sources: The Verge; Variety; CNN; The Jakarta Post; K-Profiles