September 1, 2018
BTS have continued their record breaking streak by achieving most viewed music video online in 24 hours with the music video for their latest release IDOL accumulating more than 45 million views during its first day on YouTube.
The South Korean boy band took the record from Taylor Swift, who enjoyed the title uninterrupted for a year after Look What You Made Me Do reached 43.2 million views from August 27–28 2017.
The record was originally held by fellow South Korean musician PSY who achieved 38.4 million views from 13–14 April 2013 with his video for Gentleman.
The record-breaking video, which has now been live for a week (as of Friday, August 31) has more than 113 million views, 5.9 million likes and 1.4 million comments.
BTS hold a host of other records, including social media records such as Most Twitter engagements (average retweets) for a music group and Most Twitter engagements (average retweets) overall, with 330,624 engagements on Twitter as of 23 April 2018.
They are also the First K-pop act to reach No.1 on the US albums chart, with Love Yourself: Tear reaching number one on June 2, 2018. They are also the First K-pop act to reach No.1 on the US Artist 100, which they achieved on the same date.
These achievements have helped secure the group a place in Guinness World Records’ The Year in Pop Spotify playlist which features their hit single DNA.
Source: Guinness World Records